Your website is your "front door". The more welcoming and intriguing you make it, the more likely it is that it will open up new opportunities for you.

No, "CMS" is not an abbreviation for a "Cool Monkey Suit", but if you have one I would encourage you to put it on while you read this. Simply put, a Content Management System is website architecture that provides a means to collaborate, share data, manage and update website content without requiring programming knowledge.